A rose by any other name would smell as sweet

Surprisingly, I’m frequently asked what new sites should be named, more specifically, I’m asked what the domain name should be.It’s not really my specialty or anything, but since I build websites, I should know how to name them.

I think there’s a need for a whole new industry, people to name websites. Maybe they can work under SEO specialists. I must say though, it doesn’t matter.

Yes, there are the obvious things you can say, and I say them only so someone doesn’t say them to me:

– Pick something memorable

– Pick a name that contains the keywords you want to rank for

– Try to get something short

– Don’t use hyphens, and don’t pick a stupid name where you need to put a hyphen in your domain, like the evil hyphen site.

…and on and on.

But this leaves the asker of the question at square one, because you didn’t actually give them a suggestion on what to name it.

Try these name generators:


Switchplane Business Name Generator (my favorite)



Pick something you can live with. Try to keep it relevant so that if you change something, you don’t need a new name. Most of all: Just pick something so I can build your site. If you hate the name tomorrow, get a new one.

A rose by any other name would smell as sweet.